Arshad and Hashim, two brothers, found their genuine passion through what started out as a quest for independence and creativity. Their professional trajectories were inspired by a trip to Dubai that changed their lives, as they went from having 15 years of experience in biotech to having 5 years in IT. They shared a dream there as they immersed themselves in the realm of smells.

"AR3 Aromas" has grown to be a multi-million brand thanks to the challenges faced by two brothers with little money, their unbridled passion for perfumes, and their goal to create something meaningful and sophisticated.They have used their scents to encourage individuals from all walks of life to be authentic and genuine to themselves.